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Novaform / Sleep Innovations Mattresses → Review, Ratings, Complaints & Comparison (vs Tempurpedic) Based on 674 Owner Experiences
Updated January 11, 2012
What You Need To Know
Owner Satisfaction: 78% of Novaform (Sleep Innovations) consumers are satisfied with their mattress.
Novaform Pros: Pain-relief and comfort potential; model variety; little motion transfer; return policy; 20-year warranty.
Novaform Cons: Limited firmness variety; excessively firm for some; off gassing / initial odor potential.
Price (queen): $280-$950 depending on model / thickness.
What Is It? Novaform and Sleep Innovations (both made by Sleep Innovations) are entry- to mid-level memory foam mattresses that are made in the USA. Models use 3 inches or less of low-density (3 lbs/ft) memory foam along with base foam and possibly an additional foam layer. See memory foam density: higher vs lower to learn about the characteristics of low-density memory foam.
Sleep Innovations vs Novaform: Novaform tends to be the more expensive, mid-level brand, while Sleep Innovations is the less expensive, entry-level brand. However, the Sleep Innovations Sure Temp 12-inch mattress is essentially the same product as the Novaform Pure Comfort.
Competition: Refer to the mattress comparison or the memory foam mattress reviews – summary to see how the beds compare to competing brands. Also see the Novaform vs Tempurpedic comparison.
Where To Buy? Novaform models are sold at Costco.com, and Sleep Innovations models at Amazon.com. See buying a mattress online: what you should know.
Sleep Innovations / Novaform Mattress Ratings
The ratings below are based on over 660 consumer reviews of various Novaform / Sleep Innovations mattresses including Pure Comfort, Deluxe Comfort, Serafina, Roma Sera, Gel, Sure Temp and discontinued models. The data was gathered using an unbiased, accurate methodology.
| Owner satisfaction | b- | Novaform / Sleep Innovations mattresses overall have 78% owner satisfaction. This is slightly lower than the owner satisfaction of memory foam mattresses overall (81%). All Novaform / Sleep Innovations models tend to rate similar. Models, however, that have 3" of memory foam (not 2.5") and / or an additional foam comfort layer tend to rate highest. |
| Durability / longevity | C+ | Owner experience data suggests that the lifespan of the beds is likely no better than fair. Consumers should not expect more than a six-year lifespan on average. In addition, at least 14% of owners complain of significant sagging and / or excessive softening and loss of support within three years of purchase. This percent is slightly higher than what is reported for similarly priced memory foam bed brands. |
| Price | b | Price is $550-$950 for a Novaform queen depending on model. Price is $280-$400 for a Sleep Innovations queen depending on thickness. |
| Less pain | b | The beds are praised mainly for their comfort and pain-relieving ability. However, at least 10% of owners report that their mattress causes pain, usually because of excessive firmness. (See mattresses and pain relief for analysis.) |
| Firmness variety | D+ | Different models offer somewhat different firmness levels. However, 75% of consumers report that their bed is medium to firm regardless of the model. The rest say it is soft or excessively soft. |
| Contours to body | C+ | The foam used is minimally weight and temperature sensitive resulting in fairly limited contouring and molding to the body. As a result, the mattress has a more conventional feel to it than more expensive memory foam mattresses such as Tempurpedic. |
| Easy to move on | B | Owners tend to say that they do not sink far into the bed. As a result, the mattress is usually easy to toss / turn on and get up off. |
| Motion isolation | b+ | Motion isolation is a top strength of memory foam mattresses. They are two-person friendly because motion stays isolated. |
| No initial odor / off gassing | C- | There is randomness in regard to whether, how strongly and for how long Novaform / Sleep Innovations will give off an initial smell or gas. About 15% of owners report a significant problem which is about average compared to memory foam beds in general. (See memory foam off gassing for more information.) |
| No sleeping hot | C | About 5% of consumers report that heat build up can be a problem which is about average for a memory foam bed. |
| Good for sex | B- | Memory foam bed owners are generally split regarding their opinions on this matter. (See mattresses and sex for analysis). |
| No noise | A- | The mattress is quiet when lied on or compressed. |
| Dust mite resistant | C+ | Memory foam beds, including Novaform / Sleep Innovations, are dust mite resistant, not dust-mite proof. See mattresses and dust mites. |
| No rotating / flipping | B- | Only one side of the mattress is meant for sleeping. Nevertheless, some owners report flipping the mattress and sleeping on the other side anyway if the bed is sagging / softening or is excessively firm. |
| Lightweight | C+ | The weight of the bed is about average for a memory foam mattress. But it is lighter and easier to move / handle than more expensive brands, such as Tempurpedic. |
| Warranty | B | Novaform / Sleep Innovations has a 20-year limited warranty which is above average compared to other beds in the price range. Some owners, however, report that the warranty fails to provide meaningful coverage. (See mattress warranties: what you should know.) |
| Return policy | B+ | Costco offers a 90-day or more window for returns, while Amazon has a 30-day money back policy. (See returning a mattress: what you should know.) |
| Customer service | C+ | Consumer opinions are generally split on the issue of Sleep Innovations customer service. |
| Better Business Bureau (BBB) ratings | A | Sleep Innovations has an "A" rating. It has received no complaints in the past 36 months. |
Novaform (Sleep Innovations) Vs Tempurpedic Comparison
Tempur-pedic is often the standard by which other memory foam mattresses are judged. The table below shows how Novaform (Sleep Innovations) compares to Tempurpedic (Tempurpedic HD and Tempurpedic Cloud models) based on actual owner experiences.
| Novaform | Tempur-pedic HD | Tempur-pedic cloud | |
| Owner satisfaction | 78% | 81% | 86% |
| Durability / longevity | C+ | B | b |
| Price | $280-$950 | $2500-$7000 | $1600-$3600 |
| Density (lbs/ft) | 3 | 5.3 + | 4.1 |
| Less pain | b | b+ | b |
| Firmness variety | d+ | c | c |
| Not overly firm | C- | c+ | b+ |
| Motion isolation | a | a | a |
| Good for couples | b | b | b |
| Easy to move on | b | c- | b- |
| No initial odor | c- | d | c |
| No sleeping hot | C | d | c |
| Good for sex | b- | c+ | b- |
| No noise | a | a | a |
| Dust mite resistant | C+ | c+ | c+ |
| No rotating / flipping | b- | b+ | b+ |
| Lightweight | c+ | d- | d |
| Warranty | b | b+ | b+ |
| Customer service | C+ | b+ | b+ |
| Better Business Bureau rating | a | a+ | a+ |
| Number of BBB complaints | a+ | b+ | b+ |